Friday, 25 November 2011

Zuberance Raises $8 Million in Series B Round

San Carlos, Calif. (PRWEB) October 26, 2010

Zuberance, provider of an award-winning Word of Mouth marketing platform that energizes Brand Advocates, announced today it has received $ 8 million in Series B funding led by Canaan Partners. Existing investor Emergence Capital Partners and Correlation Ventures also participated in the round.


Zuberance will use the proceeds of its Series B financing to accelerate its growth, further enhance product innovation, and expand sales and marketing. Zuberance is creating and leading the brand advocacy category, said Rob Fuggetta, Zuberance Founder and CEO. This funding will enable Zuberance to leverage our first mover advantage and enable more brands to harness the marketing power of their Brand Advocates, Fuggetta said.


Energizing Brand Advocates


Brand Advocates are consumers and business buyers who frequently recommend brands and products without being paid to do so. Brand Advocates trusted recommendations directly influence billions of dollars of purchase decisions for everything from cars to computers, hotels, restaurants, movies, and more. There are over 50 million Brand Advocates in the U.S., a valuable, highly influential, and yet under-utilized marketing weapon for companies.


The Zuberance Advocate Platform enables companies to identify and energize their Brand Advocates at scale to create and publish positive ratings and reviews, stories, and answers on Facebook, Twitter, Amazon.com, TripAdvisor, Yelp, brand websites, and elsewhere plus share promotional offers with their social networks. Integrated analytics enable marketers to track effectiveness of Brand Advocate programs in real-time plus get unique, actionable insights about Brand Advocates.


10X Return on Advocacy


Companies using the Zuberance platform are getting a 10X Return on Advocacy as measured by qualified leads, traffic, sales, and influence impressions. Conversion rates from Zuberance-powered Word of Mouth/Brand Advocate marketing are 5X to 10X higher than paid search, online advertising, and email marketing, an analysis of Zuberance-powered programs shows.


Major Restaurant Chain Energizes its Brand Advocates


A major restaurant chain is using the Zuberance Advocate Platform to energize hundreds of thousands of its Advocates. In only six months, the restaurants Brand Advocates have:

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